Privacy Policy

Kent Cardio Ltd. is committed to protecting and respecting your privacy. We understand that your personal data is entrusted to us and we take seriously the responsibility of safeguarding it. To this end, we comply fully with the UK Data Protection Act and the UK GDPR (“Data Protection Laws”), as well as all applicable clinical confidentiality guidelines, including those published by the General Medical Council and Nursing and Midwifery Council.

This Privacy Policy explains how we collect, use, store, and protect your personal data, including your rights in relation to that data. It also outlines the measures we take to ensure confidentiality in every aspect of your care.

In delivering our clinical services, we may also use advanced technologies, including carefully selected artificial intelligence (AI) tools, to support the preparation of clinic notes, letters, and reports. These tools are always used under strict confidentiality frameworks and secure, compliant conditions, with the sole aim of improving efficiency, accuracy, and the overall quality of your care.

By providing your personal data to us, or by using our services, website, or digital platforms, you consent to the practices described in this Privacy Policy.

The data controller for the purposes of Data Protection Laws is:

Kent Cardio Ltd.

Company number: 10470961

When we refer to “we,” “us,” or “our,” this means Kent Cardio Ltd.

What personal data may we collect from you?

Personal data means information that can identify you as an individual. Depending on the services you receive from us, this may include sensitive personal data such as details about your health.

We may collect:

Information you provide when enquiring, registering as a patient, or applying for a role (e.g. name, address, contact details).
Next of kin details.
Referral and correspondence records.
Details of treatments, investigations, and care received.
Notes and reports on your health, including clinic and hospital visits.
Feedback and treatment outcome data.
Call recordings, surveys, and complaints information.
Payment and billing details.
Information from third-party services, insurers, and health partners.
Website and digital platform usage data (technical data, IP address, browsing behaviour, etc.).

Where you provide next of kin details, you are responsible for ensuring that person is aware of and consents to this Privacy Policy.

When do we collect personal data?

We may collect personal data when you:

Visit our website or digital platforms.
Enquire about or register for services.
Book an appointment, fill in forms, or complete surveys.
Contact us via phone, email, or social media.
Make online payments.
Interact with us in clinic or hospital.

For training and quality improvement, calls may be monitored or recorded.

How do we use your personal data?

Your personal data will be kept confidential and secure. Unless you consent otherwise, it will only be used for the purpose(s) for which it was collected and in accordance with this Privacy Policy, Data Protection Laws, and clinical confidentiality guidelines.

We may use your data to:

Deliver and coordinate your healthcare.
Support your doctors, nurses, and healthcare professionals.
Administer billing, insurance, and audit processes.
Respond to legal or regulatory requests.
Monitor treatment outcomes and quality of care.
Conduct anonymised research, clinical audit, or satisfaction surveys.
Improve services and digital platforms.

Where relevant, we may share your data with clinicians, hospitals, insurers, regulators, or others directly involved in your care.

Sensitive health data will only ever be disclosed to those involved in your treatment, where required by law, or for audit purposes—always with respect to confidentiality.

Security of your personal data

We use strict organisational and technical security measures to prevent unauthorised access, loss, or damage to your data. This includes encryption of web traffic, secure data storage, and strict access controls.

Personal data is retained only as long as necessary for its purpose and in line with retention laws.
Some data may be securely transferred outside the EEA, but only where equivalent protections are in place.
Email is not a secure method of transmission; if you choose to send or receive sensitive information by email, you do so at your own risk.

Disclosure of your personal data

We may disclose your data to:

Healthcare professionals directly involved in your treatment.
Support staff and administrative teams.
Your GP or referring clinician.
Hospitals, clinics, and external specialists providing treatment.
Insurance companies, regulators, and statutory bodies.
Professional auditors, IT providers, lawyers, and regulators.
National audit and research programmes (in anonymised form).
Authorities such as HMRC, the police, or courts, where legally required.

We will never sell your data. Any third parties acting on our behalf operate under contractual obligations of confidentiality and data protection compliance.

Cookies & digital data

Our websites use cookies to improve your experience and analyse performance. Cookies help us remember preferences, measure engagement, and enhance usability. You can manage or block cookies in your browser settings, though doing so may affect functionality.

We only use cookies necessary for site function and analytics; we do not use targeted advertising cookies.

Your rights

You have the right to:

Access the personal data we hold about you.
Request corrections to factual inaccuracies.
Request deletion (in some cases, subject to clinical/legal requirements).
Restrict or object to processing in certain circumstances.
Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, please contact us on 0 333 444 1844. We may require proof of identity before fulfilling requests.

Changes to this policy

We keep our Privacy Policy under regular review. Updates may be made without prior notice, and we encourage you to check this page periodically.

Contact

If you have questions or concerns about this Privacy Policy, please contact us on 0 333 444 1844